30 Content Writing Techniques that Professional Bloggers Use

So you want to become a blogger, right? Maybe you’re trying to improve your company’s content marketing efforts. Or maybe you’re a fresh gr...

So you want to become a blogger, right? Maybe you’re trying to improve your company’s content marketing efforts. Or maybe you’re a fresh graduate trying to make living writing niche articles. Well, whatever the case may be, one thing is certain – you want to get your foot into the world of blogging, but you don’t know where to start – am I right?

Thankfully, you have the Internet as your ally. And I’m sure that you already know that the Internet is full of resources that can help you speed up the processes. All you need to do is put in a little effort – that’s all.

30 Content Writing Techniques that Professional Bloggers Use

According to statistics gathered by the Right Mix Marketing blog, roughly 80% of blog visits are new, which means that you have to right every post with new reader in mind. What’s more, you should also put every ounce of effort into your writing, and write every article, think piece list and/or tutorial like it’s your last one.

As Bill Gates told us more than twenty years ago – Content is King – so you have to make sure that you’re treating it with respect. But without further ado, bellow you have a list of thirty techniques professional bloggers use every day to enhance their content.
Let’s dive right into it, shall we…

30 Content Writing Techniques that Professional Bloggers Use

1. Google is Your Friend 

So you sit down in front of a blank screen and you don’t have an idea what to right about? If this ever happens (and it will, probably often) then you just type one of your search terms into the search bar and see what fills in. in most cases, it will be a long-tail version of a head term.

2. Do Research in Your Spear Time

If you have an off day – after five hours, you have less than 500 words – just spend some time on social media, or some of your favorite sites in your niche. This way, you’ll have a couple of ideas bubbling in your head before you start the writing process.

3. Keep Evernote Always at Hand

You never know when an idea might come up (while you’re in the shower, grocery store, etc.) but since most of us always our smartphones close by (even in the shower, naturally), write every little idea down. Evernote will enable you to save interesting ideas, data and articles you may come to on the run.

4. Dump Your Ideas in Trello

This app on the other hand, is great for brain-dumping different sketches, ideas and topics on the go, and organizing them how it suits you. And if you’re working with a team, you can have a number of different people on the same Trello board, and share ideas easily.

5. Write Down Your Questions

If you ever come across a complicated issue, or rather complicated question, write it down immediately, because that thought might bloom into a perfect topic after you do your research. Also, if a person asks you a question, whether it’s a friend, colleague or a customer, put it on your list as well.

6. Embrace the site:search

If you don’t know how to perform a proper site:search, Hub Spot has a rather descriptive tutorial right here. Basically, you should perform these searches in order to look up past data points you’ve cited in one of your articles, to make internal linking simple.

7. Use Creative Commons

If you have trouble finding original and interesting photos for your articles (which, according to Jeff Bullas can boost the visibility of your posts by 94%) just try to locate some of them on Creative Commons. But be sure that they look like stock photos, because, you might break the law otherwise.

8.You Need a Good Reference List

If you find an interesting article, with an eye-catching statistic, bookmark it at once. Also internal linking is great for your SEO effort, so beside those bookmarks, keep a spreadsheet for 20-30 pages you want to increase authority for,

9. Write Now and Edit Later

People tend to spend too much time writing and rewriting their material as they go. Don’t fall into this trap, because if you need to get something done quickly, upload it with some small mistakes you’ll get a chance to go back and improve the article later.

10. Don’t Waste Time on Filler 

This one is pretty straightforward – if you know that you have to write something in a certain paragraph. But you simply don’t have the time now to finish it off stop typing blablabla just fill the empty space. Instead, type +rand(a,b), press enter and you’ll have your random filler text.

Writing and Blogging More Efficiently

11. Try Dictating (You Already Have Evernote)

Your Evernote is right there to help you save the day. If you’re working on a tight schedule, and you have to upload a document in an hour or so, try using Evernote to translate text from speech. See this in action, once again, on HubSpot’s official site. 

12. Crowdsourcing Concepts is a Good Idea

Need some example that will support all of your claims, but you just cannot think of any at the moment – go back to your Facebook or Twitter account and use it for your own benefit. Some of your followers will gladly tell you what they think, and even provide some useful stats when needed.

13. Collaborate with Google Docs

Again, if you’re working with a couple of people, you definitely need to collaborate with them on a daily basis. So go now and set up your Google Docs to collaborate, because they are great for teamwork.

14. Turn off Your Chat Apps

Every one of us is different – but if you’re similar to me, just one notification sound will completely throw you off your game and break your focus for the next few hours. If you really want to get some writing done, sign out from your Skype, Messenger as soon as you can.

15. Interview Interesting Subjects

Not enough subject matter? You still cannot find any big influencers in your niche to answer all of your questions? All of us know some interesting people, contact one of them and set up an interview to get your content written.

16. Read Everything You’ve Written Out loud

The working title of this here little paragraph was originally – Make Sure to Write like You Speak – but I feel like this is a more concrete advice. Simply because reading out loud will help you be aware of your style more, and allow you to learn how to be yourself after a while.

17. Email Yourself Regularly

When you’re hunting for some examples or statistics, you usually keep filling your bookmark, until everything there is an unruly mess. So if something is rather important for your next big article, email it to yourself, to make sure that you see it in time, and pull from it when you need it.

18. Stop Writing Working Titles

Any title you come up will do. Let’s face it – that probably won’t be your final title anyway, so why bother so  much with it? Write something descriptive as your working title (this helps with your focus on the topic) and simply move on.

19. Protect Your Data

You already enough time in your favorite local coffee shop, but once you commit yourself to writing – be aware that you’ll practically live there at certain times. So if you don’t want to have your devices hacked and half of your files deleted, install a good VPN like the NordVPN privacy tool and encrypt everything.

20. Learn How Much a Picture is Worth

How’s that how-to post coming along? Not so good? People aren’t even responding to your how-tos? That’s because you’re not using any photos whatsoever. You’ll be amazed how many words of explaining can be replaced by a few decent screenshots.

Improving the Performance of the Actual Posts

Improving the Performance of the Actual Posts

21. Shorten All of your Links

Ask yourself this – is anyone actually clicking on your internal links and images? If you want to have some direct insight and into this, make sure to shorten the entire link in every article you write.

22. Carefully Place Your Links

But even once you shorten them, your job isn’t done. Ok, every single one of your articles will have a natural reader drop-off after a while. That’s completely normal. But if you want more visitors to click stuff within your article, place it on the top or bottom of the screen for more clicks.

23. Secure Your Google+ Authorship

You want people to see your bright, smiling face in their browsers when they find your article on Google? Plus, pictures smiling faces will get you more clickthroughs than ones without, so make sure to set up your G+ authorship, and use your profile pic as an advantage.

24. Find Tweetable Facts and Make them Tweetable

From catchy lyrics and movie lines to headlines and even small paragraphs– some things are clearly quotable. For instance, data, statics and percentages make people sound smart, so they want to tweet them. Make everything easy for these users, by using the free ClickToTweet tool and enabling quick tweets.

25. Add Share Buttons

Also, you’ll definitely need a social button, because let’s face, today, with mobile usage so high, most people won’t go, copy the link to your site and post it on their social media accounts. So again, mate stuff easier for them by including an s social share button.

26. Update and Promote

If you notice that certain post is doing better than some of your recent articles – and more importantly – it’s still up-to-date – take it, change a couple of things and start posting it on your social media accounts. If you want to dig deeper into this subject – Search Engine Land has a great post on it.

27. Review Your Topics in Analytics

While we’re on a subject of fresh content – make sure that every few weeks (or at least months) you review which subject matters your followers prefer. After you discover that – simply write more stuff around these topics. And keep doing this until it stops working.

28. Repost Other Quality Content

So one day, you’re writing an article about a certain subject, and you come across a fantastic infographic that just isn’t usable the article that you’re writing at the moment. So what should you do now? Use it out of context? No – simply repost it on your social media account, and start establishing yourself as an expert in your niche.

29. Ramble From Time to Time

So you’re writing a first draft, and you decide to go a little bit nuts and dump all of your thoughts at the moment on the page. Don’t worry, you’ll be able to edit everything, trim down the fat, and mold your post into a great, coherent article later.

30. Have a Sense of Humor

This might seem like an unprofessional advice, but in reality, it will help you humanize your writing. Just admit it – no one wants to keep a straight face all them.


If you don’t have a lot of experience with professional blogging, this list might seem overwhelming at first. But don’t worry, the more often you write, the easier it will become. Trust me; I know from personal experience that getting into the habit is by far the hardest part of this job.

And that’s why you should set a few hours every morning to work on your writing and your blog as a while in the morning, when you’re still fresh and alert. And if your first post bombs (it probably will) don’t sweat it – the next one will definitely be better, and consequently, do better.

Finally, don’t be afraid to work with other people in your niche, because there’s room for everyone on the Internet. And you can help each other get to the top of the mountain better than you can, working completely alone in constant fight mode. By Thomas Milva


Thomas Milva is 28 and has been in an Information Security Analyst for over four years. He loves his job, but he also loves spending his time in nature, because he’s working from home, which sometimes means not getting enough fresh air. He also regularly writes for wefollowtech.com, where he often comments on the latest web trends in his articles. Thomas currently lives in Baton Rouge with his dog, two fish and his girlfriend.


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Mbgadget: 30 Content Writing Techniques that Professional Bloggers Use
30 Content Writing Techniques that Professional Bloggers Use
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